To further strengthen brand recognition and ensure a more consistent global brand image, AICRANE, a lifting equipment brand under Aimix Group, is officially introducing a comprehensive brand visual upgrade.
AICRANE has launched a refreshed brand identity designed to present a clearer, more modern, and more professional image.
The updated logo maintains the core industrial spirit of AICRANE while improving visual balance, scalability, and digital adaptability. By simplifying the visual language and strengthening the core brand symbol, the new identity enhances recognition, consistency, and modern industrial appeal – while staying true to AICRANE’s focus on heavy lifting expertise.
Alongside the brand identity upgrade, AICRANE is introducing a new product painting scheme for its lifting equipment.
The updated color system delivers stronger on-site visibility, a more unified product appearance, and clearer brand identification.
The new painting scheme will be gradually applied to new cranes and future projects, ensuring a consistent and recognizable AICRANE presence worldwide.
Supported by Aimix Group’s manufacturing strength and global project experience, AICRANE remains committed to delivering reliable, customized, and high-performance lifting solutions for industrial applications worldwide.